About S & R Textiles, Inc.
S&R Textiles, Inc.was established in 1979,
originally dealing with textile waste and recycling. It was
a trip to Don Bennink's North Florida Holsteins Farm in 1991
by founder Richard Roach that changed the direction of S&R
forever. He saw cows knee deep in mud. Under producing, underachieving,
completely stressed cows, whose lack of energy was due to the
difficulty of movement.
He recognized the need for some type of surface that would
allow these cows to walk stress-free, giving them the energy
they need for good production, as well as making the owners
job much easier. The thought process didn't stop there. In order
to create a truly remarkable product, all aspects and circumstances
had to be weighed, such as:
• How will it hold up under heavy machinery?
• Many farms consist of large amounts of land... requirements
would be a durable product with low maintenance.
• How sturdy will it remain under the hot sun of summer
and the cold nights of winter?
• Will it remain durable when exposed to water?
• How can we make the walking surface comfortable like
• How natural can we make it feel, as opposed to a hard,
uncomfortable surface, like concrete?
• And most importantly, can a product with all of these
attributes be affordable?
With no knowledge of any product that can claim all of these
qualities, Richard began working closely with Mr. Bennink, developers,
and engineers in order to come up with our very own formulation.
After 2 years of strenuous testing, and countless trials and
errors, the perfect formula was finally accomplished. Cow Carpet was born. It was then, in late 1992, that it became available
to the public. Once the industry heard what Cow Carpet was doing
for beef and dairy farmers across America, major magazines as
well as cattle and livestock papers began publishing articles
worldwide about the breakthrough.
Twelve years later, Cow Carpet is still one-of-a-kind. Throughout
that time, many companies have done their best to imitate, but
are yet to duplicate. To this day nothing has come close, and
the world knows. We now have distributors placed in North America,
Scotland, Ireland, Germany and England, and no plans to slow
Before Cow Carpet
Installing Cow Carpet
After Cow Carpet